Snif-Snax Wins The 2019 Pet Independent Innovation Award

Annual Awards Program Recognizes Top Companies, Services and Products Within the Global Pet Industry

Snif-Snax, an innovative leader in the growing ‘human-grade’ pet treat sector, today announced that it has been selected as winner of the “Pet Health Food Product Of the Year” award from the Pet Innovation Awards Program, the industry’s most robust recognition platform for the innovators and leaders of the pet industry.

Snif-Snax are made from sustainably sourced Scottish salmon, with all natural, non GMO ingredients. They treats include no corn, wheat, soy, or antibiotics. Assorted treats consist of Salmon and Sweet Potato Bites, Cutlets, Fillet Strips, as well as Salmon Skin Rolls, Squares, and Cracklings. They also sell Chicken Breast treats. Founder & CEO, Jonathan Brown has been in the salmon industry for over 35 years, crafting quality seafood for people around the world. At their human grade facilities in the USA & the UK, dog treats are smoked using natural hardwood chips. Full of flavor & rich in omega-3’s, Snif-Snax are flavorful and nutritious treats.

Almost all the treats only have two ingredients: salmon which is an incredibly healthy protein base and sweet potato which keeps the treats bound together, helping retain the valuable fish oils from the salmon. It also gives just the right amount of sweetness while also providing fiber.

“For Snix-Snax treating pets like family is the mission.” says Brown, “My daughter Hannah has been a longtime advocate for animal rights and after a summer of working at the local Humane Society, she encouraged me to develop a new product that would combine our passion for quality salmon and our love for animals.”

The mission of the annual Independent Pet Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Collars/Leashes/Harnesses and Retailers & Services. The 2019 Pet Innovation Awards attracted more than 2000 nominations from around the world.

“This is the kind of innovation that we want to highlight. A long time member of the salmon industry for human consumption, it’s just incredible how the Brown family has managed to use their know-how and creativity to benefit the pets we love.” said Bryan Vaughn, Managing Director, Independent Innovation. “With only two main ingredients, the assorted variety of their tasty snacks is astounding and that’s why they were a shoe-in for ‘Pet Health Food Product Of the Year.’”

Snif-Snax are certified by the Royal Society for the Prevention of Cruelty to Animals and a member of the American Pet Products Association.


About Snif-Snax
Snif-Snax, Ltd. was founded in 2016 to develop salmon-based pet treats from its affiliate salmon smoking facilities in the UK and the US. The company uses the trimmings and skins from those facilities to produce Salmon and Sweet Potato Bites, Salmon Strips and Salmon Skin Cracklings which are all- natural, GMO-free, antibiotic-free and contain no corn, wheat or soy.

About Pet Innovation
The Independent Pet Innovation Awards program was built to recognize and honor the most outstanding companies, services and products within the rapidly expanding the Pet industry. The Independent Pet Innovation Awards provides public recognition for the achievements of Pet Care industry companies and products including Apparel, Grooming & Cleaning, Food & Treats, Health, and Retailers & Services and more. For more information visit