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2026 Award Categories

Celebrating the most innovative products, services, and companies shaping the future of pet care.

Categories

New for 2026

  • All
  • 🐶 Dog
  • 🐱 Cat
  • ❤️ Health
  • 🍖 Food & Treats
  • 🛍️ Products
  • 🏆 Services
  • 🆕 New 2026

🆕 5 New Categories for 2026

Personalized Nutrition · Sustainable Products · Pet Mental Health · Alternative Protein · Senior Pet Care

Existing Categories

🦴 Dog Nutrition

Food formats, functional diets, hydration & more

23 awards

All dog food and nutrition awards — from dry kibble and wet food to freeze-dried, raw, grain-free, organic, and functional diets.

  • Dog Food Product of the Year
  • Dog Bone Broth Product of the Year
  • Dog Collagen Product of the Year
  • Dog Food Air Dried Product of the Year
  • Dog Food Bio-Organic Product of the Year
  • Dog Food Collagen Chews of the Year
  • Dog Food Company of the Year
  • Dog Food Dry Product of the Year
  • Dog Food Freeze Dried Product of the Year
  • Dog Food Functional Topper of the Year
  • Dog Food Frozen/Raw Patties Product of the Year
  • Dog Food Frozen/Raw Product of the Year
  • Dog Food Functional Diet Product of the Year
  • Dog Food Grain Free Product of the Year
  • Dog Food Innovation of the Year
  • Dog Food Keto Product of the Year
  • Dog Food Organic Product of the Year
  • Dog Food Raw Product of the Year
  • Dog Food Topper Product of the Year
  • Dog Food Wet Product of the Year
  • Dog Hydration Product of the Year
  • Dog Kibble Product of the Year
  • Health Focused Product of the Year
  • Plant Based Dog Food Wet Product of the Year
  • Puppy Food Product of the Year
  • Pet Fashion Product of the Year

🐟 Cat Nutrition

Dry, wet, freeze-dried, raw & functional diets

7 awards

All cat food format awards from everyday staples to premium functional diets.
  • Cat Food Dry Product of the Year
  • Cat Food Freeze Dried Product of the Year
  • Cat Food Frozen/Raw Product of the Year
  • Cat Food Functional Diet Product of the Year
  • Cat Food Innovation of the Year
  • Cat Food Product of the Year
  • Cat Food Wet Product of the Year

🍪 Dog Treats & Chews

Biscuits, chews, jerky, functional treats & more

27 awards

The full range of dog treat formats — from organic biscuits and natural chews to lickable treats, rawhide alternatives, and upcycled innovations.
  • Dog Treat Product of the Year
  • Alternative Dog Treat Product of the Year
  • Collagen Treat Chew Product of the Year
  • Dog Biscuit of the Year
  • Dog Cookie Product of the Year
  • Dog Dental Treat Product of the Year
  • Dog Soft Treats Product of the Year
  • Dog Treat Alternative Product of the Year
  • Dog Treat Chews Product of the Year
  • Dog Treat Company of the Year
  • Dog Treat Frozen Product of the Year
  • Dog Treat Functional Frozen Product of the Year
  • Dog Treat Functional Product of the Year
  • Dog Treat Health Based Product of the Year
  • Dog Treat Innovation of the Year
  • Dog Treat Natural Product of the Year
  • Dog Treat Organic Product of the Year
  • Dog Treat Roll Product of the Year
  • Flavored Dog Treat Product of the Year
  • Health Focused Dog Treat of the Year
  • Jerky-Style Dog Treat of the Year
  • Lickable Treat Product of the Year
  • Natural Dog Treat Product of the Year
  • Plant Based Dog Treat Product of the Year
  • Rawhide Alternative Product of the Year
  • Training Treat Product of the Year
  • Upcycled Dog Treat of the Year

🎣 Cat Treats

Cat treats, catnip & alternative treat formats

3 awards

Recognizing innovation across all cat treat formats including catnip and alternative treat options.
  • Alternative Cat Treat of the Year
  • Cat Treat Product of the Year
  • Catnip Product of the Year
  • Cat Treat Functional Product of the Year

💊 Dog Health & Wellness

Supplements, dental, CBD, calming, flea & tick & more

31 awards

The most comprehensive health category — covering vitamins, joint care, dental health, CBD, calming solutions, skin & coat, flea & tick prevention, and overall healthcare innovation.
  • Dog Allergy Relief Product of the Year
  • Dog Behavioral Health Product of the Year
  • Dog Calming Innovation of the Year
  • Dog Calming Product of the Year
  • Dog CBD Drops of the Year
  • Dog CBD Product of the Year
  • Dog Dental Care Chew Product of the Year
  • Dog Dental Care Product of the Year
  • Dog Dental Innovation of the Year
  • Dog Gut Health Product of the Year
  • Dog Health & Wellness Product of the Year
  • Dog Health Chews Product of the Year
  • Dog Hip & Joint Chew Product of the Year
  • Dog Hip & Joint Product of the Year
  • Dog Homeopathic Product of the Year
  • Dog Preventative Product of the Year
  • Dog Oil Supplement of the Year
  • Dog Skin & Coat Product of the Year
  • Dog Soft Chew CBD Product of the Year
  • Dog Stress Relief Product of the Year
  • Dog Therapy Product of the Year
  • Dog Vitamin/Supplement Innovation of the Year
  • Dog Vitamin/Supplement Product of the Year
  • Flea & Tick Natural Product of the Year
  • Flea & Tick Product of the Year
  • Flea & Tick Solution of the Year
  • Health Focused Dog Food Topper Product of the Year
  • Health Focused Product of the Year
  • Health Prevention Product of the Year
  • Joint Care Powder Product of the Year
  • Natural Dog Vitamin/Supplement Product of the Year
  • Overall Dog Health Product of the Year
  • Overall Dog Senior Health Product of the Year
  • Pet Health Solution of the Year
  • Preventative Pet Care Product of the Year

🌿 Cat Health & Wellness

Supplements, CBD, dental, calming & digestive health

11 awards

Comprehensive cat health recognition covering calming, CBD, dental care, skin & coat, digestive wellness, vitamins, and homeopathic solutions.
  • Cat Calming Product of the Year
  • Cat CBD Product of the Year
  • Cat Dental Care Product of the Year
  • Cat Digestive Product of the Year
  • Cat Health Innovation of the Year
  • Cat Homeopathic Product of the Year
  • Cat Skin & Coat Care Product of the Year
  • Cat Stress Relief Product of the Year
  • Cat Vitamin/Supplement Product of the Year
  • Holistic Pet Care Solution of the Year
  • Overall Cat Health Product of the Year
  • Overall Cat Gut Health Product of the Year

✂️ Pet Grooming & Hygiene

Shampoos, tools, odor control, wipes & cleaning

19 awards

Recognizing excellence in grooming products, cleaning solutions, odor elimination, and pet hygiene innovation.
  • Cleaner Product of the Year
  • Grooming Cream Product of the Year
  • Grooming Innovation of the Year
  • Grooming Product of the Year
  • Grooming Solution of the Year
  • Grooming Spray Product of the Year
  • Grooming Tools Product of the Year
  • Laundry Cleaning Product of the Year
  • Nail Clippers Product of the Year
  • Natural Grooming Product of the Year
  • Odor Elimination Product of the Year
  • Odor Neutralizer of the Year
  • Pet Fur Remover Product of the Year
  • Shampoo Product of the Year
  • Stain & Odor Remover Product of the Year
  • Tear Stain Remover Product of the Year
  • Vegan Grooming Product of the Year
  • Washing Innovation of the Year
  • Wipes Product of the Year

🦮 Collars, Leashes & Harnesses

Walking gear, safety, ID tags & restraints

18 awards

All walking and safety gear — collars, harnesses, leashes, muzzles, ID tags, and upcycled innovations.
  • Adjustable Harness Product of the Year
  • Adjustable Leash Product of the Year
  • Cat Harness Product of the Year
  • Collar Innovation of the Year
  • Collar Product of the Year
  • Dog Mobility Product of the Year
  • E-Collar Product of the Year
  • Hands Free Leashes Product of the Year
  • Harness Innovation of the Year
  • Harness Product of the Year
  • ID & Tag Product of the Year
  • Leash Accessory Product of the Year
  • Leash Innovation of the Year
  • Leash Product of the Year
  • Leashes Product of the Year
  • Multifunctional Leash Product of the Year
  • Muzzle Product of the Year
  • Pet Personalization Product of the Year
  • Rescue Harness Innovation of the Year
  • Rope Leash Product of the Year
  • Upcycled Collar Product of the Year

🏠 Housing, Travel & Comfort

Beds, crates, carriers, strollers & travel gear

15 awards

Everything that makes home and travel comfortable — beds, crates, kennels, carriers, strollers, cat trees, fencing, and whelping products.
  • Bed Product of the Year
  • Bed Innovation of the Year
  • Boarding Product of the Year
  • Carrier Product of the Year
  • Cat Tree Product of the Year
  • Crate Innovation of the Year
  • Crate Mat Product of the Year
  • Crate Product of the Year
  • Dog Bed innovation of the Year
  • Fencing Product of the Year
  • Kennel Product of the Year
  • Mat Product of the Year
  • Overall Dog Housing Product of the Year
  • Pet Pen Product of the Year
  • Pet Comfort Product of the Year
  • Pet Mobility Product of the Year
  • Strollers Product of the Year
  • Travel/Car Product of the Year
  • Whelping Product of the Year

🎾 Toys & Enrichment

Interactive, plush, fetch, eco-friendly & more

18 awards

From interactive puzzles and fetch toys to plush companions and eco-friendly play — all dog and cat toy innovations.
  • 2-in-1 Chew/Plush Toy of the Year
  • Ball Product of the Year
  • Ball Rope Product of the Year
  • Ball Toy Product of the Year
  • Cat Toy of the Year
  • Chew Toy Product of the Year
  • Dog Toy Product of the Year
  • Eco Friendly Cat Toy of the Year
  • Eco Friendly Dog Toy of the Year
  • Enrichment Cat Toy of the Year
  • Fetch Toy Product of the Year
  • Interactive Toy Product of the Year
  • Play Object Product of the Year
  • Playmats Product of the Year
  • Plush Toy Product of the Year
  • Rope/Tug Product of the Year
  • Soft Toy Product of the Year
  • Treat Dispensing Toy Product of the Year
  • Versatile Product of the Year

🥣 Feeding & Hydration

Bowls, feeders, waterers & food storage

11 awards

Bowls, elevated feeders, slow feeders, electronic feeders, waterers, and food storage solutions.
  • Bowl Innovation of the Year
  • Bowls Product of the Year
  • Electronic Feeders/Waterers Product of the Year
  • Elevated Bowls Product of the Year
  • Feeding Accessories Product of the Year
  • Food Storage Product of the Year
  • Pet Watering System of the Year
  • Slow Feeders Product of the Year
  • Travel Feeders/Waterers Product of the Year
  • Traveling Bowl/Waterer Product of the Year
  • Waterers Product of the Year

🚽 Litter & Waste Management

Litter boxes, waste bags, disposal & deodorizers

15 awards

All litter and waste management awards — from automated litter boxes and litter products to waste disposal systems and eco-friendly poop bag alternatives.
  • Automated Litter Box Innovation of the Year
  • Automated Litter Box Product of the Year
  • Cleaners & Deodorizers Product of the Year
  • Functional Litter Box Product of the Year
  • Litter Bags Product of the Year
  • Litter Box Product of the Year
  • Litter Innovation of the Year
  • Litter Mats of the Year
  • Litter Product of the Year
  • Litter Scoop Product of the Year
  • Odor Control Product of the Year
  • Pee Pads Product of the Year
  • Poop Bags Innovation of the Year
  • Waste and Poop Bags Product of the Year
  • Waste Bag Alternative
  • Waste Bags of the Year
  • Waste Disposal Systems Product of the Year
  • Waste Innovation of the Year

🎓 Training & Behavior

Training aids, bark control, sport training & services

9 awards

Training products, bark control, sport training, and medical training solutions.
  • Bark Control Product of the Year
  • Overall Medical Training Product of the Year
  • Overall Training Product of the Year
  • Overall Training Service of the Year
  • Sport Training Product of the Year
  • Training Aid Product of the Year
  • Training Collar Product of the Year
  • Training Leash Product of the Year
  • Training Product of the Year

👗 Apparel & Accessories

Clothing, costumes, packs & keepsakes

8 awards

Pet clothing, costumes, accessories, packs, and keepsake products.
  • Accessory Innovation of the Year
  • Accessory Product of the Year
  • Clothing Product of the Year
  • Dog Clothing/Accessory Company of the Year
  • Dog Costume Product of the Year
  • Memories & Keepsake Product of the Year
  • Pack Product of the Year
  • Pet Accessory Company of the Year

🐠 Small Pet, Bird & Aquatics

Food, treats, health & habitat for small pets

5 awards

Recognizing innovation across small animal, bird, and aquatic product categories.

  • Aquarium Product of the Year
  • Bird Food Product of the Year
  • Small Pet Food Product of the Year
  • Small Pet Healthcare Product of the Year
  • Small Pet Treat Product of the Year
  • Small Reptile Product of the Year
  • Chicken Product of the Year

🏅 Pet Services

Insurance, vet, boarding, retail, grooming schools & more

18 awards

Service companies, online and storefront retailers, insurance providers, subscription services, groomers, trainers, and pet photographers.
  • Boarding Service of the Year
  • Dog Walking Service of the Year
  • Online Retailer of the Year
  • Online Vet Service of the Year
  • Pet App of the Year
  • Pet Boutique Product of the Year
  • Pet Business Support Innovation of the Year
  • Pet Care Innovation of the Year
  • Pet Care Safety Solution of the Year
  • Pet Care Safety Product of the Year
  • Pet Care Solution of the Year
  • Pet Grooming School of the Year
  • Pet Insurance Innovation of the Year
  • Pet Insurance of the Year
  • Pet Photography Company of the Year
  • Pet Service Company of the Year
  • Pet Service of the Year
  • Pet Trainer of the Year
  • Storefront Retailer of the Year
  • Subscription Service of the Year

🌟 Industry Leadership

Overall company, CEO, startup, DTC & marketplace awards

21 awards

The highest-level recognition for companies, leaders, and innovations shaping the entire pet industry.
  • Dog Wellness Company of the Year
  • Overall Healthcare Product of the Year
  • Overall Pet HealthCare Company of the Year
  • Overall Pet HealthCare Innovation of the Year
  • Pet CEO of the Year
  • Pet Company of the Year
  • Pet Dental Care Company of the Year
  • Pet DTC Company of the Year
  • Pet Food Solution of the Year
  • Pet Innovation of the Year
  • Pet Marketplace of the Year
  • Pet Medical Innovation of the Year
  • Pet Pharmaceutical Innovation of the Year/li>
  • Pet Retailer of the Year
  • Pet Solution of the Year
  • Pet Start Up of the Year
  • Pet Subscription Service of the Year
  • Pet Wellness Company of the Year
  • Pet Wellness Product of the Year
  • Veterinary Solution of the Year
🆕 New for 2026

🥗 Personalized & Functional Pet Nutrition

New 2026

Subscription nutrition, life stage diets & senior-specific food

4 awards

Subscription-based personalized pet food services tailored to breed, age, and health conditions are one of the fastest-growing segments in 2026. This category recognizes the innovation going beyond food formats.
  • Life Stage Nutrition Innovation of the Year
  • Personalized & Functional Pet Nutrition Company of the Year
  • Personalized Pet Nutrition Product of the Year
  • Personalized Pet Nutrition Service of the Year
  • Pet Ingredient Innovation of the Year
  • Senior Pet Nutrition Product of the Year

🌱 Sustainable & Eco-Friendly Pet Products

New 2026

Sustainable food, eco accessories, packaging innovation

4 awards

73% of pet parents will pay a premium for sustainable products in 2026. This new category elevates sustainability across food, accessories, and packaging as a full cross-category theme.
  • Sustainable Pet Food Innovation of the Year
  • Eco-Friendly Pet Accessory of the Year
  • Sustainable & Eco-Friendly Pet Company of the Year
  • Sustainable Pet Packaging Innovation of the Year

🧘 Pet Mental Health & Behavioral Wellness

New 2026

Anxiety, enrichment, behavioral products & stress relief

4 awards

A dedicated home for behavioral wellness products — enrichment tools, anxiety wraps, and stress relief solutions — distinct from ingestible calming supplements.
  • Pet Anxiety & Stress Relief Product of the Year
  • Pet Behavioral Wellness Innovation of the Year
  • Pet Enrichment & Behavioral Wellness Product of the Year
  • Pet Mental Health & Behavioral Wellness Company of the Year

🦗 Alternative Protein Pet Food

New 2026

Insect-based, plant-based & cultivated protein products

4 awards

Insect-based protein holds 43% of the alternative protein pet food market and grew 90% in 2024–25. This category recognizes the brands driving this transformation beyond traditional protein sources.
  • Alternative Protein Pet Food Company of the Year
  • Alternative Protein Pet Treat of the Year
  • Insect-Based Pet Food Product of the Year
  • Plant-Based Pet Food Product of the Year

🐾 Senior Pet Care

New 2026

Nutrition, mobility, comfort & care for aging pets

4 awards

As pets live longer, senior care is one of the fastest-growing segments in pet. This dedicated category covers nutrition, mobility, and comfort for aging dogs and cats.
  • Senior Cat Nutrition Product of the Year
  • Senior Dog Nutrition Product of the Year
  • Senior Pet Care Company of the Year
  • Senior Pet Mobility & Comfort Product of the Year
  • Senior Pet Support Product of the Year

Ready to Nominate?

Submissions open April 1 – June 5, 2026. You may submit the same product in multiple categories.
Nominate For an Award