Pet Independent Innovation Awards

Recognizing the world’s best Pet companies, products and services

The Pet industries continued growth has it reaching unprecedented heights. Consumer spending in the US is projected to reach over 87 billion in sales for the Pet industry Market by 2024, the industry is booming! As the evolving Pet industry landscape continues to experience explosive growth among multiple industries and channels, the competition is becoming increasingly tight.

As this universe of pet products grows and consumers become more educated, brands are in need of ways to stand out in the market.

The Independent Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders of the pet industry. Built to recognize the most outstanding companies, services and products within this rapidly expanding the Pet industry.

Global Pet Market is expected to reach $358 Billion by 2027


Industry growth rate is expected at 7% between 2021 to 2027

Pet Industry Macro Trends

Increased spending on Pets

21% of pet owners have spent more money on their pets during the Covid-19 pandemic than pre-pandemic.

Natural Products

73% of Gen Zers and 68% of Millennials are willing to spend more on sustainable, natural pet products.

Boom of Ecommerce’s Pet Market

Covid 19 pandemic buying has dramatically shifted to online purchasing. E-commerce is essential to expand overall customer base and growth. With Promotions and personalization helping to stand out amongst the crowded options.

All-Natural Pet Foods and Treats

 Consumers are transitioning to a higher quality diet for the their pets, with a focus on premium ingredients.

Pet Supplements usage increasing

Owners have transitioned to a “Health comes first” mentality to increase their pets overall well-being and longevity

Pets are irreplaceable members of our families and lives and consumers are willing to pay for a quality product that helps improve the health and well-being of their pets. Consumers are bombarded with new and innovative Pet products and services daily.

The Independent Innovation Awards dives deep through a large set of categories within this increasingly competitive market, helping the innovative products and companies stand out in this crowded market.

To be an Innovator it takes passion, creativity and hard work. The Independent Innovation Awards celebrates and highlights your efforts and success in building your company as well as the overall Pet industry.

Revolutionizing and advancing the Pet industry thru goods, services, and technology.