Pet Innovation Awards

Recognizing the world’s best Pet companies, products and services

2023 Featured Winners

Accessory Product of the Year

Dog Treat Alternative Product of the Year

Natural Dog Treat Product of the Year

Dog Hip & Joint Product of the Year

Overall Healthcare product of the year

Pet App of the Year

Pet Solution of the Year

Cat Food Wet Product of the Year

Dog Dental Treat Product of the Year

Cat Digestive Product of the Year

Overall Dog Heatlh Product of the Year

Pet Insurance of the Year

Pet Start Up of the Year

Pet Food Solution of the Year

The Pet industries continued growth has it reaching unprecedented heights. Consumer spending in the US is projected to reach over 103 billion in sales for the Pet industry Market by 2029, the industry is booming! As the evolving Pet industry landscape continues to experience explosive growth among multiple industries and channels, the competition is becoming increasingly tight.

As this universe of pet products grows and consumers become more educated, brands are in need of ways to stand out in the market.

The Independent Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders of the pet industry. Built to recognize the most outstanding companies, services and products within this rapidly expanding the Pet industry.

Global Pet Market is expected to reach $358 Billion by 2027


Industry growth rate is expected at 7% between 2021 to 2027

Pet Industry Macro Trends

Increased spending on Pets

35% of pet owners have spent more money on their pets during the Covid-19 pandemic than pre-pandemic.

Pet Foods and Treats

Rise of super premium pet foods such as natural formulations, raw foods and science-based foods, the growing popularity of pet foods with ethically sourced ingredients and eco-friendly packaging, and pet foods in non-traditional forms such as fresh and meatless.

Pet Insurance

Pet Insurance Space Continues To Grow as ownership and overall concern for pets well-being continues to rise.

Boom of Ecommerce’s Pet Market

Pet owners shopping online increased by almost 20%. E-commerce is essential to expand overall customer base and growth. With Promotions and personalization helping to stand out amongst the crowded options.

Pet Supplements taking off

Owners have transitioned to a “Health comes first” mentality to increase their pets overall well-being and longevity.

Pet Medications Market

With expanded population of pet dogs and cats, a deepening pet parent focus on pet wellness, and increasing brick-and-mortar and online options for pet health care services and products.

Pets are irreplaceable members of our families and lives and consumers are willing to pay for a quality product that helps improve the health and well-being of their pets. Consumers are bombarded with new and innovative Pet products and services daily.

The Independent Innovation Awards dives deep through a large set of categories within this increasingly competitive market, helping the innovative products and companies stand out in this crowded market.

To be an Innovator it takes passion, creativity and hard work. The Independent Innovation Awards celebrates and highlights your efforts and success in building your company as well as the overall Pet industry.

Revolutionizing and advancing the Pet industry thru goods, services, and technology.